Waratah | print
Advertising
2011
full page and spread ads -
Chris Lein, copywriter
  • Waratah - ad campaign
    art direction
  • I spent a lot of gritty time with the guys in the field , and they told me “you can ’t kill ‘em ".  So we went with strong , no-nonsense messages and in your face photography. These guys don ’t have time for equipment you can’t rely on or long-winded ads.